Youth and structural unemployment are a major problem in most European countries. According to a report by the European Economic and Social Committee (EESC), there is a need to rethink education in order to invest in skills for better socio-economic performance. It is estimated that by 2022, 20% of jobs will require higher-level skills. Education needs to raise both standards and levels of achievement to meet this demand. At the same time, the development of cross-sectoral key skills to ensure entrepreneurial attitudes among young people should be encouraged. In this way, they will have the opportunity to adapt to the increasingly inevitable changes in the labor market during their professional careers.

Vocational education and training (VET) can play a central role in facilitating young people’s access to the labor market on the one hand, and in meeting the needs of business in recruiting qualified staff on the other.

The implementation of the activities under the project for vocational guidance through innovative media approaches aims to stimulate the partnership between the participants in the VET sector and to promote various initiatives and good practices among the potential users of the digital platform.

The project focuses on the generation of text and video content, according to established standards and topics, as well as the dissemination of information on vocational education and training. The platform will offer an online channel for information on vocational education and training opportunities in Europe.

The target groups of users of the platform will be able to use the most modern and accessible media solutions to increase their efficiency, support individual research and increase the importance of the sector.


Target groups

– Students in vocational educational institutions up to 18 years;

– EU youths – not employed, not in education and not in training (NEETs) up to 29 years;

– Teachers in EU in the field of vocational fields in secondary schools;

– VET providers (state and private organizations);

– Professionals who want to introduce innovative training modules and practices in their work;

– Organizations in the EU, which area of work is connected with youth unemployment – policy makers, institutions such as employment agencies, NGO organizations, intermediaries in the job search, youth organizations, etc.